How to Choose the right Cryptocurrency to Trade or Invest in

How to Choose the right Cryptocurrency to Trade or Invest in

You want to invest in the crypto markets, but don’t know which coins to choose? That’s understandable. With over 90,000 altcoins out there listed on various crypto exchanges, it is easy to get lost. There are many categories of coins from payment tokens, smart contract platforms, metaverse and gaming – you name it. 

Before heading to the crypto trading platforms and deciding what cryptocurrencies to invest in, you must do your own research. In doing so, there are a number of features and aspects to look for. What are they? This is the topic of this article.  

Here is your complete guide on how to buy crypto by researching and selecting promising cryptocurrencies with potential. 

1. Introduction: Basic Principles 

Let’s start with the basics. The most basic principle is always: DYOR – Do Your Own Research. Before you invest into any cryptocurrency, you need to do some fundamental research on the project, its use case, its team and founders, its token economics and the underlying technology (don’t worry, we cover them in more detail in this article).  

You cannot outsource this task or delegate it; in fact, listening to coin tips from YouTube Channels, Media, friends or family is one of the biggest mistakes crypto investors make. You can’t expect to become successful in crypto trading or investing, unless you take full responsibility for all your investments. One more time: DYOR! Are we clear on this? Right, then on to basic principle #2. 

There are different ways to choose a cryptocurrency. Just like with choosing stocks or Exchange Traded Funds (ETF) to invest in, there are different approaches to choosing a coin or token to buy. Different approaches suit different types of investors and time horizons, all of them have their legitimacy and can work.  

The responsible crypto investor recognizes that every approach has its upsides and flaws and will therefore seek to combine these approaches to make the best, most qualified investment decision. The best investors do thorough qualitative analysis on the coin and project, utilizing the factors we cover in this article and supplemented with a little qualitative technical analysis that looks at the historic price development. 

With this out of the way, let’s look at various factors you can base your choice of coin on. 

2. Market Capitalization 

The market capitalization is the easiest feature for the coin selection, being solely based on one single number. The market capitalization is calculated by multiplying the total number of current tokens in circulation X the current market price of the token. Depending on their total market cap, coins are put into various categories, making comparison of cryptocurrencies even easier.  

The following four categories are commonly used: 

Large cap: > 5bn 

Mid cap: 1-5bn 

Small cap: 500mn-1bn 

Micro cap: < 500mn 

Why does market capitalization matter and what does it say about a coin? The higher the market cap, the lower generally its volatility over time. Moreover, the higher the market cap, the higher the liquidity, making it possible to enter and exit trading positions at any time. The lower the market cap, the higher the risk-reward-ratio usually is.  

Crypto investments are never safe, but choosing a top 10 coin generally means you are investing in a well-vetted project with reputable team and backed by prestigious venture capital firms and/or institutional investors. 

3. Max Supply 

We know from fiat currencies that their value depends on the total amount of money in existence, in other words their total supply. Basic economics tell us: “Scarcity creates value”. The more money and supply, the lower its value (all things being equal). This gets tricky when it comes to a cryptocurrency, as tokens are issued as per a release schedule over time.  

Hence, there is a total supply and a max supply of tokens. The total supply describes the amount of tokens currently in circulation, the max supply the total amount of tokens that would ever be issued in the lifetime of that coin. While the total market cap is based on current supply (total supply), the fully diluted market cap takes the max supply into account. Why does this matter? When evaluating if the current token price is attractive, judging by the market cap of the project, we must consider the total market cap vs. the fully diluted market cap.  

What may look attractive and cheap at first sight, could prove to be highly inflated when considering the actual max supply in the fully diluted market cap. The bigger the difference between total supply and max supply, the more caution is warranted as future token release could lead to the depreciation of the current market price. 

 4. Whitepaper   

Whitepapers have generally been technical documents in the IT field that describe a new technology, concept or solution in technical detail. In the crypto space, a whitepaper is usually a combination of a business plan and technical whitepaper put into one document, creating the one central and official resource where prospective investors can educate themselves on the project, its team, vision, goals, token economy and the underlying blockchain technology.  

While a cryptocurrency whitepaper follows established best practices, it is not regulated, a non-verified document issued by the project itself (unlike regulatory-compliant, approved investment or funds prospectus). Hence, it must be critically evaluated and taken with a grain of salt. A professional crypto whitepaper should include elements like vision, team, technology, reputation, partners and advisors, token economy, use cases. 

  • Vision: Does the whitepaper outline a clear vision for what its project should achieve and do for its users? How will users be helped?  
  • Team: A whitepaper should list the most important team members with partners and link to their LinkedIn profiles. What is their track record? Do they have blockchain experience and relevant industry experience? What prior roles have they filled? 
  • Technology: The whitepaper should clearly outline its underlying technology solution, especially if it introduces its own proprietary blockchain. What is the blockchain architecture? What kind of notes exist, validate and secure the network? What consensus mechanism is used and how exactly does it work?  
  • Partnerships and advisors: The best crypto projects have reputable partners and advisors that help get the project off the ground. Who are the early-stage investors? Who are key advisors and what is their track record, experience, qualification? 
  • Token economy: What kind of token is being issued? What is the max supply as per release schedule of the token? What measures are to secure the token value? Is it inflationary or deflationary? What is the annual inflation rate? How are the funds being used? How is the token being used within the network to consume and earn? 
  • Use cases: Numerous examples of typical users of the network should be given. The use case described needs, problems, solutions, and benefits of the user. It also highlights why and how these users utilize the project to open network. The more detailed the better, showing the team has really thought this project through. 
  • Technology: A crypto project is based on blockchain technology implemented in a specific way. A project should outline the technology in detail in its whitepaper, as technology can differ in factors like underlying infrastructure, consensus algorithm, token standard, and more. 
    • Infrastructure: What are the underlying layers of the blockchain solution? Does it only include main chain or also side chains? What kind of nodes make up the network, e.g. validator notes, supervisory nodes, etc? How is the network being secured? How does the network scale? 
    • Consensus algorithm: How do nodes in the network agree on the validity of submitted transactions? Decentralized networks utilize a consensus algorithm like proof of work (PoW; e.g. Bitcoin), proof of stake (POS, e.g. Solana, Cardano) or proof-of-authority (PoA) or others in order to confirm the validity of transactions.  
    • Token standard: On what blockchain was the token issued? ERC20, ERC721 (Ethereum blockchain), BEP 20 (Binance Smart Chain), TRX-20 (Tron blockchain) or others? The underlying platform has implications for the cost of transactions, efficiency, scalability and more. 

Most altcoins are still ERC20 tokens, but this could entail high gas fees for transactions. 

“But I’m not a techie!,” you may say. “How am I supposed to understand all of this technology?,” you worry. You don’t! That is the good news. You don’t have to understand the technology to its fullest degree. But you have to understand the fundamentals.  

There is no way around that. You can’t expect to “make a killing in crypto” without educating yourself on the basics of cryptocurrencies and blockchain. The good news is we have a vast amount of articles and resources that teach you all the basics you need to know.  

For starters, you should definitely read our guide on NFTs, smart contracts, crypto wallets, wallet keys & addresses and the double spending problem


There is no shortage of cryptocurrencies and tokens in the crypto market. Whether you are looking to enter crypto trading or becoming a more long-term investor, you need to do thorough analysis beyond crypto prices, focusing on individual coins. It is your responsibility to DYOR – do your own research.  

To evaluate how to buy crypto and what tokens to choose, you must take into account factors like team, partners, use cases, underlying technology, max supply; all this information can be found in the crypto project’s whitepaper. Only once you have done the research, and clarified you really want to buy this coin, you can consider where to buy crypto.   

This is not a financial advice. This is not a recommendation to buy, sell, or participate in the associated network. We would like to encourage you to do your own research and invest at your own risk. 

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This is not financial advice. Mentioning coins and tokens is not a recommendation to buy, sell, or participate in the associated network. We would like to encourage you to do your own research and invest at your own risk.

Editorial team

We are a team of crypto enthusiasts. Each of us has extensive theoretical and practical experience in trading, cryptocurrencies, and blockchain. We also like to dig deep and explore. Our goal is to help you make the right and relevant decisions.

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